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Our Private Collection Fragrances are made with the highest quality ingredients sourced from all around the world to ensure we deliver our customers the highest quality Fragrance.

A Little Bit About Oud Fragrances

Oud or agarwood is one of the most popular scents on the market today. Oud is said to be the most expensive wood in the world; oud oil’s value is estimated to be 1.5 times the value of gold, and it is sometimes referred to as ‘liquid gold’.

Rich and powerful, oud’s sweet, woody scent is instantly recognisable.

Agarwood, aloeswood or gharuwood is a fragrant dark resinous wood used in incense, perfume, and small carvings. It is formed in the heartwood of aquilaria trees when they become infected with a type of mould. Prior to infection, the heartwood is odourless, relatively light and pale coloured; however, as the infection progresses, the tree produces a dark aromatic resin, called aloes or agar.

What is oud oil?

The RainForest Project says that efforts to create a synthetic agarwood oil have proven even more difficult and expensive than harvesting the real thing. Pure oud oil, that is, agarwood oil made from boiling down the tree resin, is very expensive. It’s got a powerful smell that isn’t quite like anything else.

First-grade agarwood is one of the most expensive natural raw materials in the world.

The current global market for agarwood is estimated to be in the range of 6 – 8 billion and is growing rapidly.


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